Regardless of your location, we require you to tell us whether or not your videos are made for kids according to an agreement with the US Federal Trade Commission (FTC) and to help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws.
We provide some guidance on what is considered “made for kids” below, but we cannot provide legal advice. If you are unsure whether your videos meet this standard, we suggest you seek legal counsel.
Note: In November 2019, the FTC released more information to help YouTube creators decide if their content is “made for kids” or not. You can learn more on the FTC’s blog.
Made for kids Not made for kids
Examples of what may be considered made for kids include:
Children are the primary audience of the video.
Children are not the primary audience, but the video is still directed at children because it features actors, characters, activities, games, songs, stories, or other subject matter that reflect an intent to target children.
See more guidance below.
Examples of what may be considered not made for kids include:
Content that contains sexual themes, violence, obscene, or other mature themes not suitable for young audiences.
Age-restricted videos that aren’t appropriate for viewers under 18.
See more guidance below
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