In this week’s episode of the Garlic Marketing Show, Ian sits down with Brian Burt, the founder and CEO of Canopy Management. After Google updated its algorithm to Penguin 2.1, Brian’s SEO agency lost 95% of its clientele and he decided to move to eCommerce.
In this episode, Brian discusses the three pillars of Amazon to successfully grow an Amazon store. Brian also explains his one major tip that people can do right now to grow their amazon store.
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0:00 Ian introduces guest Brian Burt
5:25 The Current Opportunities in Amazon
7:40 Two Pillars of Amazon to Growing an Amazon Store
10:05 The Key to Great Amazon Ad Campaigns
12:00 The Third Pillar of Amazon
14:40 The Ad Campaign Process That Helped a Product Get a 70% Conversion Rate
17:30 How to Stand Out When Optimizing Your Listing
19:05 What helps sell a product on Amazon?
21:15 Overlooking Fundamentals
24:40 One Tip Right Now to Grow Your Store
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