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On 7th of October 2021, Reliance Industries officially announced that Reliance retail has entered into a master franchise agreement with the 7-Eleven company for launch of 7-Eleven convenience stores in India and this deal has taken the market by such a storm that the stocks of Reliance rose by 1.5% and while every single news channel has been announcing this deal over and over again none of them actually told us why is this partnership such a big deal? So in this episode today, lets try to understand What is story of the incredible Seven Eleven company?
Why is this partnership such a big deal for the Indian retail revolution?
This is a story that dates back to 1974, when an American company named Southland corporation which already owned a chain of connivence store in American decided to extend its chains in the Japanese market! and in the next 30 years, this company became so successful it had 11310 stores in Japan alone and had a sales of 22 billion dollars. Now this begs the question how did a small connivence store chain became a billion dollar company? Well as it turns out the master mind behind this unbelievable growth of seven 11 was a man named Toshifumi Suzuki! and this episode explains the strategy in depth!
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Study Materials
Why 7-eleven failed in Indonesia
https://www.youtube.com/watch?v=tfGUJowHOPM
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