You've heard of Local SEO, but what about SEOO (oh oh) Local Search Engine "Over" Optimisation. Could you over optimise Google My Business? Yes, You Can.
//TODAYS TOOL
Sometimes though you need to avoid double content, how can you reword a LinkedIn release, a blog, a GMB post and a video description? - https://www.autowriter.ai/?via=zane
//TIMESTAMPS
0:00 Introduction to Optimization
0:55 What we cover in this local SEO course
1:40 Googles approach to Local Search Engine Optimization
2:00 SEO history (Avoid this)
3:45 Even this year algorithm is changing SEO
4:30 Is Geotagging Images working?
5:27 Ask yourself these SEO questions
7:30 Tool to reuse your content
10:30 Why keywords are still important
12:20 Think of the user experience with SEO
For full article see https://zanet.co.uk/local-search-engine-optimization/
//QUOTE
Robin S. Sharma “Never Overlook The Power Of Simplicity.”
Keyword stuffing eg unnatural use on GMB or website
Eg if someone had an itch on your back, a scratch for the itch is great
Unrealistic is scratching it raw
Humans and Google algorithm can see through unnatural use of words
Keyword stuffing, invisible text, all really dodgy it's now negative.
Google wants user experience and user intent.
Bounce rates tell Google it's a bad experience...loses trust
Avoid overuse in title tags. In GMB business name
It's a fine line. Between SEO and SEOO search engine over optimisation.
look at your website and ask where is its focus
is it confusing or clear what you want them to do next?
Look at your competitor's sites & GMB, what do they do better?
Read it through, does it flow, write for people, not bots.
Today ask someone to watch this video and honest feedback to you
//VIDEO NOTES
In the past, you could stuff keywords. Today adding a keyword 20 times is not a good idea. Adding keywords invisibly by making white text on a white page background is not a clever way of getting keywords into a page without annoying users.
Getting backlinks from people offering a link for money isn't always positive as it's often a non-releated site that is unhelpful for visitors.
Be sure to subscribe for more web design tips: http://bit.ly/zanetsub
If you use Youtube videos for your business then don't forget to optimise them with this free tool https://www.tubebuddy.com/zanet from TubeBuddy
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// THE 30 DAY CHALLENGE
DAY 1 – Intro To #Boostmybusiness https://youtu.be/Nv9-WdiwKcs
DAY 2 – Business Hours Guide https://youtu.be/7Qn21zAp79g
DAY 3 – Google My Business Categories https://youtu.be/d4NrijriGzo
DAY 4 – Google My Business Photos https://youtu.be/1Rlc0deqMEI
DAY 5 – Making Business Decisions https://youtu.be/SYy2QkwoAGg
DAY 6 – Google My Business Reviews https://youtu.be/hlDfMK3pl0c
DAY 7 – Google My Business Posts https://youtu.be/FbHAyv0dWoc
DAY 8 – Google My Business App https://youtu.be/GCRKo9bTxnQ
DAY 9 – Google My Business Q & A https://youtu.be/R3yxB4SoviQ
DAY 10 – Google My Business SEO https://youtu.be/cKAHRy6zpvU
DAY 11 – GMB Website Builder https://youtu.be/4GO9CqJ4rsA
DAY 12 – Keyword Research in GMB https://youtu.be/EGJpnD1MK1Q
DAY 13 – Strategies For Local SEO https://youtu.be/iO43Q6knMME
DAY 14 – How I Create GMB Posts https://youtu.be/85PaTW1POL8
DAY 15 – Google My Business Insights https://youtu.be/bFaiy-PYNGo
DAY 16 – Local SEO https://youtu.be/UZjrz2aEjrU
DAY 17 – GMB Offers x 2 https://youtu.be/nmuLIg_U9ng
Day 18 – GMB Photos Best Practices https://youtu.be/eE6dmbjjzPY
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// LETS GET SOCIAL
► If you need help with web design, email marketing or growing your business check out my web design website and portfolio Zanet Design Ltd @ https://zanet.co.uk
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Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.
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