The Shopper Journey has set stages, but each business’s shopper journey is different. Maybe your customers take months to get from awareness to purchase. Maybe, it takes a matter of hours. Regardless of how long your stages are, one thing is consistent: You must optimize each stage of the journey to ensure customers make it through the purchase and repeat the cycle.
In this week’s Mindstate Marketing Hour, I share easy tips to adjust your messaging to meet your customers’ expectations at key trigger points in their shopper journey.
OptimizeMarketingStage
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