Welcome back to another episode with email marketing expert Brittany Bayley. In the last episode, we discussed how to grow our email lists and essential email sequences. In today’s episode, Brittany answers common email marketing questions.
How often should we email our list?
How many times per week should we email our list? For nurture emails, Brittany said we should be emailed at least twice a week. She recommended sending one email highlighting something external such as an interview or podcast episode we’ve done. This trains our readers to open the email and click to go somewhere else.
If a YouTuber, podcaster, or blogger publishes something daily, it is usually best not to send an email every day because we may overwhelm our audience. We can send something like a weekly summary or highlights for all the episodes we’ve published that week.
There are some situations where a daily email would be acceptable. If “daily” is in the title of our show, our audience members will likely expect to get daily emails. Or if we set it up so they know it will be daily emails, then they may not be overwhelmed. If we aren’t sure what will work well for our audience, we can test different frequencies and see how they respond.
We can also give our audience options for how often they want to receive emails or which kinds of emails they’d like to receive. When they sign up we can ask if they’d prefer highlights or daily emails or perhaps they only want to hear from us when we have a new product or a sale. Brittany said, “Segmentation is . . . a great way to show that you respect your subscriber and that you respect their time.”
How do we find the best incentives or lead magnets?
To find the best incentives and lead magnets, we need to turn to our audience and be aware of what they are going through. What experiences are they having? What’s going on in their world? How can we help them get through that?
Brittany saw many successful lead magnets related to COVID-19. She saw things like “How to deal with stress in a pandemic” or “How to take your business online in a short period of time.”
“It's much more about the intention and what you're teaching versus the container like a challenge or an ebook,” Brittany said. We need to be offering incentives and lead magnets based on what the customer needs, not based on what we want to offer or sell.
The most successful lead magnets Brittany has seen relate well to their audience. Instead of using techie business jargon, they use simple terms their customers use and understand, making it clear for the audience.
Read at: https://monetizationnation.com/blog/answers-to-10-questions-about-email-marketing/
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